Yahoo Plus is a collection of individual subscriptions that take your Yahoo experience to the next level. As part of the new suite of products, Yahoo launches Yahoo Mail Plus.

Yahoo Mail Plus upgrade email campaign performed far above average across all metrics:

• Open rate was +89% above average
• CTR was +544% above average
• RR was +3K% above average
• Yahoo Mail Plus emails (total): +78% higher RR than the average
• Yahoo Mail Plus: new email creative increased RR by +210%