Originating from Yahoo in the U.S., the Big Idea Chair Awards (BIC) is a leading global event that has been held in various countries, including the U.K., Canada, India, Brazil, and Italy. Since its successful launch in Asia in 2009, the Awards celebrated remarkable advertising works that leverage Yahoo's premium media products and leading advertising solutions to connect with their audience, and the contributions that clients have made in the digital advertising industry.

Over the years, they have established a strong foundation for the BIC brand in Asia and earned credibility for the awards. The 15th anniversary and we will continue to bring their unique "purple experience" to their clients to sustain relationships.