On Global Accessibility Awareness Day—Oath, the National Disability Leadership Alliance (NDLA), and Getty Images announced a landmark partnership to change the representation of disability in media and advertising. The Disability Collection is a collection of images that break stereotypes and more authentically portray disability - the first of its kind. Together we launched an integrated marketing campaign to announce the collection and build Oath brand, activated across PR; consumer insights/research; social media (including disability leaders and influencers); remnant Oath O&O media; PSA inventory and the cause module through Oath for Good, Oath.com homepage takeover and internal comms and employee events.